Tartine & Bar Tartine

Identity, Print Design
Tartine is a bakery located in the Mission District of San Francisco celebrated for its exceptional bread. The bakery’s affiliated restaurant, Bar Tartine, is located down the street. The objective for this project was to create cohesive identities for the bakery and restauraunt that would solidify the brand image.
            The design reflects the primitive process used to make the bread at Tartine— Each logo is balanced with a baseline to represent the scoring of bread. A rich navy blue is incorporated into the Bar Tartine branding as to distinguish it from the bakery and convey a formal dining experience.


© Cate Watchman

    Selected Work 2018