Le Mont St. MichelIdentity, Print Design
Le Mont St. Michel is a French knitwear brand launched in 1913 near the tidal island of the same name. Although the brand has an existing traditional logo, it is often replaced with contemporary lettering in more recent advertising. Over the years, the brand has shifted from carrying traditional workwear to knits targeted at a youthful, fashionable audience.
A modernist sans-serif typeface for the logo complements the retro while avante-garde designs of the clothing. The wave symbol is an allusion to the tidal island. It can also be found in the island’s coat of arms.